Yelping for His Glory!

“Technology and social media have brought power back to the people."   Mark McKinnon

  Are you travelling this summer? Going on vacation? When you’re on the road, how do you determine where you’ll stay or where you’ll eat?

  Jane and I will hardly step foot into a new place without first checking it out on either Tripadvisor or Yelp. TripAdvisor has become the most commonly accessed travel review website today with up to 50 million users every month and is the most widely recognized, used, and trusted travel website. Among 3,641 users surveyed by PhoCusWright, 69% found TripAdvisor reviews to be “highly or extremely accurate;” 92% agreed with the statement that TripAdvisor hotel reviews “help me pick the right hotel for my travel needs;” and 83% usually or always take a look at TripAdvisor reviews before selecting a hotel. Social media officially took over travel in 2010—or so the scientists say. That’s the year, according to a Cornell study, that “guest experience mentioned in customer reviews” became the factor most frequently cited by consumers in surveys about the process of choosing a hotel. While most of us still look at a hotel’s web page, what has more credibility though aren’t those pristine professional hotel pictures, but the average person’s review of the hotel. The hotel is a paid salesman whereas the reviewer is a satisfied (or dissatisfied) customer.

  Most churches have web pages and Facebook pages. For an outsider, those fall into the category of “paid sales people.” While they have some merit, they don’t have the powerful influence a satisfied church attendee has. And it has even more potency when the post isn’t on an “official” church website or social media outlet. 

  Can I encourage you to prayerfully consider using social media for Kingdom purposes? How can we do that? Let me offer some suggestions.

  Pray and think before you post. Social media has replaced talking with our tongue to talking with our fingers. All of us regret saying something that was poorly timed, said in haste, was hurtful or even sinful. The same is true when we’re talking with our fingers. God has promised to give us wisdom (James 1:5). As we know that the Lord Jesus hears what we say, He sees what we post. Words on a page lack the added clarification of tone or facial expression. Most of us hear written words at a much louder volume than they’re often intended. Obviously, if you wouldn’t say it to the person if they were right in front of you, you shouldn’t post it.

  Use social media to build bridges, not walls. Social media has redefined communication. It’s replaced personal interaction, phone calls and e-mails. People are relaying their most private and important information in semi-public status updates. The very nature of authenticity and identity is being challenged. With the push of a button, one can transform themselves into whoever they want to be. Facts about myself can be added or deleted. “Friends” are casually collected and I can transform myself into the very person I wished I were back in high school.

  Yet, with all of our “friends,” a sad outcome of social media is increasing isolation and loneliness among users. You may have lots of people you consider friends, yet not have any confidants with which you can discuss deep personal matters. Facebook allows people to connect, but users lack the meaningful bond that results from intimate conversation and contact.

  As part of a church family, the Bible commands us to encourage community, “one anotherness.” As a Christian, my priority must first be “us-ies,” not “selfies.” It’s one reason that when we’re with other believers, we should let those outside the family know it, and not just when we attend a worship service. Lost people aren’t surprised when a Christian attends church (hopefully, they’re surprised when we skip). Just as most of us post pictures when we’re with our biological family, when we post pictures and comments when we’re with our spiritual family, it sends a message of supernatural family and our love for God and each other to a lost and lonely world.

  Use social media to direct the focus toward a victorious returning King, not a deteriorating, dying world. This world is a big mess and everyone knows it. So is it something that a Christian needs to continually draw attention to or obsessively post about? So why do we?

  For most of us, the problem doesn’t begin with our posting, it begins with our thinking. Zig Ziglar used to call it “stinkin’ thinkin.” When we’re secularized by the negativity of a lost world, we fail to obey Scripture and think like a believer. Philippians 4:8 is a command, “Finally, brothers, whatever is true, whatever is honorable, whatever is just, whatever is pure, whatever is lovely, whatever is commendable, if there is any excellence, if there is anything worthy of praise, think about these things.”

  Yes, we must deal with sin and negative things. But if we truly believe that Jesus is King and that He really is in control, and that one day soon the Judge of all the earth (Genesis 18:25) will bring justice and right every wrong, then all that’s currently wrong shouldn’t be our habitual mental diet. A Christian should be the most encouraging, positive, grateful person that most of their friends know. That should come forth from words whether verbal or in a post. When our thinking is spiritual, it will overflow with the fruits of the Spirit. When we are living out our mission as the “salt of the earth,” a thirsty lost world wants what we have.

  Obviously, we need to be discerning. Yet, if others can post when they’re blitzed, should a believer be ashamed to post how the Lord answered a prayer, or something they read in their devotions that touched their life, or a special song that encourages them, or how the message during worship moved them? When the Lord stretches your soul, it helps advance His Kingdom to let others know it. Even when you’re on vacation and visiting a church, think how you might encourage that family of believers by sharing how God used their ministry to be a blessing to you. Wouldn’t it be fantastic if every believer had a non-official “Tripadvisor” account where we faithfully posted how the Lord always walks with us, guides us, blesses us and shapes our trip on our journey through this life? It’s not that everything is perfect yet even in the mess of this world, we’re never alone. Maybe it would encourage our friends who don’t yet know Him to check out having our Savior as their “Tripadvisor,” too? 

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